HOW TO transition from a Newsletter to an E-Zine in 7 steps
THE CASE: The challenge was to transition the existing publication format from a newsletter to a more creative and engaging e-zine. In working with my client, CARIBBEAN VILLAGE, a culture-based retail establishment located at Monroeville Mall in Monroeville, Pennsylvania, the transitional content objective was defined as, offering content “featuring the whole of the Caribbean, not … Read more